Mobile Internet Technologies

The Mobile Internet refers to browser-based internet services on the World Wide Web using a mobile device such as a cell phone, smart phone, PDA, or other portable device connected to a public network. Such access does not require a desktop computer, or a fixed line connection, the internet access is simply provided by a mobile operator. The total number of mobile internet users grew past the total number of PC based internet users for the first time in 2008 (source: Tomi Ahonen Almanac 2009).

mFabrik has solved many of the inoperability and usability problems creating a new market to reach consumers; through their mobile phones. Using mFabriks in-depth knowledge companies can now target audiences with all types of handsets and mobile phones. With mFabrik solutions internet content, regardless of the web language, can now be transformed, optimized, and delivered effortlessly to mobile users.

mFabrik enables businesses to publish content for mobile phones on the mobile Internet. Content can be published with the ability to browse mobile sites or as RSS-feeds. Clients can create content with an intuitive web-interface or alternatively from existing information systems via system integration. Apex Vertex is delivered in a “software as a service” way generating a distinct advantage since there is no need for expensive software projects or investments in IT infrastructure, simply allow our solution to deliver content to mobile users.

Mobile video and audio, digital TV, or any other type of content are easily converted in Apex Vertex and distributed to consumers. The integrated handset database makes any internet content usable simultaneously with any type of cell phone, either modern XHTML phones or older WAP/WML phones. Apex Vertex identifies the end-user's mobile phone model and retrieves its properties and capabilities from its internal handset database. This makes it possible for Apex Vertex to mass-optimise all content for all the different mobile phone models. An important feature of Apex Vertex is that the service is delivered to consumers under the client’s won internet address so the brand stays the same, and it's the same user experience as one would experience on a PC.

Mobile internet features

• The structure, look and feel of each Mobile Internet Site is maintained compared to the original web page
• Content delivered under customers own domain name such as m.example.com or www.example.com
• Content can be retrieved automatically from different sources
• Video and audio files can be converted automatically into mobile multimedia formats
• Allows for multimedia distribution which is integrated into the content management system
• Distribution of mobile applications and files such as games, ring tones, wallpapers, video and audio clips
• Content can be created with an easy-to-use management interface
• Reporting features allow for real-time tracking of site usage
• Ensures many types of handsets are compatible and optimized regardless of content
• Geo IP Targeting: Content can be restricted geographically to a country or a group of countries
• Supports several different mobile advertising solutions