Driving Mobile Traffic

Source: Search Engine Watch, http://searchenginewatch.com

Why it is the right time to start moving forward in mobile marketing ? We are currently in the beginning of the beginning of the adoption curve for marketers but it is clearly starting to ramp up. We are at the tipping point where the winners in mobile marketplaces will be decided. Here are some mobile marketing statistics to prove the point:

 

– There are 6.8 million people in the planet, 5.1 own a telephone (Unysis 2011)

– It takes an average 90 minutes to respond to email and only 90 seconds to respond to a text message (CTIA.org 2011)

– The percentage of smartphone users of all mobile subscribers has gone from 31% 01/2011 to 48% 01/2012 (Nielsen 2012)

– In the 18-34 year old age group, 80% of phone buyers bougth a smartphone (Nielsen 2012)

– 9 out of 10 mobile searchers take action within an hour (Google 2011)

– Google predicts that mobile search will surpass desktop search at some point between 2014-2015

 

Here are some tips for those wanting to improve their mobile campaigns:

 

– Separate your mobile campaign from your desktop campaign

– Bid for adwords positions 1 to 5 to be on the Page 1

– Leverage  keyword misspellings and emphasize shorter keyword phrases

– Start broad to discover various mobile keyword phrases and then use negative keywords and phrase matches to optimize

– Geo-target and take advantage of location awareness

– Incorporate Day-Parting as desktop search off-hours become mobile search on-hours

– Sell the click more than ever as you need short ad copy for shorter attention spans

– Mobile searchers are looking for instant gratification (call, buy, download now) and want to see 1-click actions

– The most common action in mobile is a phone call

 

Remember that mobile phones come in different types and tablets are totally different. You have to build site assets tackle all of them. When mobilizing the Advertisement Experience keep in mind at least following must haves

 

– Site links and Offer Ads

– Location Extensions

– Bid by Location

– Click to Call

 

Read more about how drive traffic from Search Engine Watch article http://searchenginewatch.com/article/2164106/SEO-PPC-The-Comprehensive-Starting-Points-for-Driving-Mobile-Traffic

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