InMobi the Mobile advertising Network has released a whitepaper on mobile media consumption. In the Whitepaper InMobi answers following questions:
– How do people consume media ?
– How do they engage and interact with mobile ?
– How does mobile versus traditional media influence shopping ?
– How do consumers respond to mobile advertising ?
– Do they engage in M-Commerce ?
– What does this mean to marketers, brands and publishers ?
Find out the answers in here: http://www.guardian.co.uk/changingmediasummit/interactive/1