Mobile media consumption whitepaper

InMobi the Mobile advertising Network has released a whitepaper on mobile media consumption. In the Whitepaper InMobi answers following questions:

– How do people consume media ?

– How do they engage and interact with mobile ?

– How does mobile versus traditional media influence shopping ?

– How do consumers respond to mobile advertising ?

– Do they engage in M-Commerce ?

– What does this mean to marketers, brands and publishers ?

Find out the answers in here: