Olvi Plc, one of the largest breweries in Finland, competes for the Grand One 2014 title with its TEHO Energy Drink campaign, within the category of “The Most Successful Network Campaign”. The mobile portion of the campaign, “Taskuteho” has been produced by mFabrik.
Taskuteho allowed the smart phone user for virtual tasting and free sample ordering of the product. Simultaneously, a user register was being collected, for further marketing purposes. The realization of the site took advantage of mFabrik´s super responsive web design method, enabling the exploitation of even the most modern features of each individual smart phone.