Mobile media consumption whitepaper

Posted on March 21, 2012

InMobi the Mobile advertising Network has released a whitepaper on mobile media consumption. In the Whitepaper InMobi answers following questions:

- How do people consume media ?

- How do they engage and interact with mobile ?

- How does mobile versus traditional media influence shopping ?

- How do consumers respond to mobile advertising ?

- Do they engage in M-Commerce ?

- What does this mean to marketers, brands and publishers ?

Find out the answers in here:  http://www.guardian.co.uk/changingmediasummit/interactive/1

Google tells – Invest in mobile or you are left behind

Posted on February 29, 2012

In a recent article by InformationWeek  quoted, Jason Spero, head of Google’s global mobile operations, telling “Consumers are having a love affair with their smartphones, that love affair is transforming consumers’ lives and changing the way businesses engage with their customers”. In a separate blog post Google noted that four out five online publishers lack a mobile-optimized site and are thus at risk of “losing their fastest-growing audience”.

Google has also completed  a survey with the help of research firm Ipsos, about how consumers use their smartphones. Here are some of the findings:

  • Smartphone ownership has reached 44% of Population in Spain and 38% in the U.S.A.
  • 93% of U.S. smartphone owners use their phones every day
  • 88% of smartphone users in U.S. say they notice online adds

Read more on the InformationWeek article here: http://www.informationweek.com/news/mobility/business/232601587

Statistics show Mobile Landing Pages are a Must

Posted on February 7, 2012

In a recent  (IDC) Worldwide New Media Market Model forecast by 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs or other wired devices. Situation is the same throughout the whole of industrialized world.

At the same time a survey by Yahoo! and the Nielsen company showed that 9 out of 10 mobile users utilized mobile Internet while in a store or mall. Of those users, about 50% of that activity was related to shopping. According to the same survey, 86% of internet users will use their mobile device while watching TV. A quarter of those viewers say they browse content related to the subject they’re watching on TV.
What does this mean to You: Read more on Business 2 Community article http://www.business2community.com/mobile-apps/statistics-show-mobile-landing-pages-are-a-must-0129464

8 Mobile Trends to Watch

Posted on January 27, 2012
In a Huffington Post article Bo Fishback, Founder and CEO of Zaarly sees that for business owners it is essential to: a) Improve communication with customers and partners b) Grow the business by reaching current or prospective customers in a new, better way. Because of these goals, he sees that businesses can’t ignore mobile opportunities anymore.
The most important trends creating the opportunities are as follows:
  1. Explosive Tablet Growth  - The acceleration of tablet adoption will significantly increase content consumption, customer touch points and mobile commerce.
  2. Mobile Search Explosion – It is mission critical to understand the basics of local, mobile search optimization and put these skills at work.
  3. Mobile Marketing Becomes a Must – You do not have an option if you want to stay competitive. Start by optimizing your website.
  4. The App Debate Continues – Consumers are longing for better mobile experience and it is your job to deliver.
  5. Less Black Box More Data Driven – To understand your marketing ROI is important also in the mobile space.
  6. The Maturation of Mobile Payments – Expect mobile payments to increase and customers to begin asking for mobile options.
  7. More Watching on Mobile – Customers are getting even more used to watching video on the go.
  8. Facebook + Mobile Arvertising – In the not too distant future, we will have a captivated 300 million person audience, ready to receive targeted mobile ads.