8 Mobile Trends to Watch

Posted on January 27, 2012
In a Huffington Post article Bo Fishback, Founder and CEO of Zaarly sees that for business owners it is essential to: a) Improve communication with customers and partners b) Grow the business by reaching current or prospective customers in a new, better way. Because of these goals, he sees that businesses can’t ignore mobile opportunities anymore.
The most important trends creating the opportunities are as follows:
  1. Explosive Tablet Growth  - The acceleration of tablet adoption will significantly increase content consumption, customer touch points and mobile commerce.
  2. Mobile Search Explosion – It is mission critical to understand the basics of local, mobile search optimization and put these skills at work.
  3. Mobile Marketing Becomes a Must – You do not have an option if you want to stay competitive. Start by optimizing your website.
  4. The App Debate Continues – Consumers are longing for better mobile experience and it is your job to deliver.
  5. Less Black Box More Data Driven – To understand your marketing ROI is important also in the mobile space.
  6. The Maturation of Mobile Payments – Expect mobile payments to increase and customers to begin asking for mobile options.
  7. More Watching on Mobile – Customers are getting even more used to watching video on the go.
  8. Facebook + Mobile Arvertising – In the not too distant future, we will have a captivated 300 million person audience, ready to receive targeted mobile ads.

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